Campaigns

What is a campaign?  

Campaigns are one-off member outreach communications that can be used to target members, leads, or specific groups.

How do I create a campaign?

Campaigns can be created by clicking “Create New” at the top of every page in Fold and selecting “Create Campaign”.  Additionally, campaigns can also be created from the Campaigns tab.

What is the difference between a campaign and an automation?

A campaign is designed to be a one off communication where as an Automation is made for more complex communication which include multiple steps, delays, branches based on user actions, inactions or form responses that generate additional emails, SMS messages, app notifications or tasks.  Both automations and campaigns can be sent to active members, inactive members and leads.  

Can I see statistics after a campaign is run?

Once your campaign has run, you can see who has opened and clicked through the campaign, then conduct follow-ups as needed.

Reference: Confluence